Who we are

Marketing the Change is a small, hands-on web design and SEO agency. We work with founders, sole practitioners and small teams who need a website that earns its keep, ranks for what matters and reads like a human wrote it. We do strategy, design, build, content and ongoing optimisation under one roof, so you have one team to call rather than five.

Who runs it

Josh Morley, founder, has a degree in Theology, which shaped his approach to digital strategy: read the source carefully, understand the audience, and write only what is honest. He has spent more than a decade building, ranking and rescuing websites across travel, finance, retail, mythology, education and B2B services. The Apam Napat encyclopedia you are reading is one of the projects he leads personally.

Where we are

The team is based in Australia and works with clients across Australia, the UK, Europe, North America and Asia. We meet on Zoom, and we are quick to reply on email; for clients on retainer we run a shared Slack or Asana so progress is visible day to day.

What we do

• Website design and build, including custom WordPress, headless WordPress, GeneratePress + GenerateBlocks, Shopify and bespoke front-ends. We design for speed, Core Web Vitals and conversion, not for “wow shots”.
• Technical and on-page SEO, including silo architecture, internal-linking engines, schema.org, AI Overview optimisation, llms.txt, indexation cleanup and Google core-update recovery.
• Content strategy and writing, including topic clusters, editorial standards, source-cited long-form pages, and rewriting AI-generated content so it reads like an expert wrote it.
• Migration and consolidation, including multisite work, Pressable, Cloudways, Kinsta, WP-Engine, 301 maps and zero-loss cutovers.
• Reporting and ongoing optimisation through Ahrefs, Google Search Console, GA4 and our own dashboards. Plain English, no vanity metrics.

Who we work with

We work best with owner-operators, subject-matter experts and small teams who already know their craft and just need a partner who can translate it into rankings, traffic and sales. We have rescued sites hit by Google core updates, launched encyclopedias from zero, and grown niche e-commerce stores into category leaders. We are happy to share case studies on a call.

Get in touch

If you would like a website, a recovery plan, or just an honest second opinion, email [email protected] or visit marketingthechange.com. Mention you came from Apam Napat and we will reply within one working day.